Most businesses and brands in Savannah know that SEO is important for their success. SEO (search engine optimization) is known to improve the overall visibility and search-ability of a website on search engines such as Google. The following benefits of SEO should provide you with more clarity on why you need SEO regardless of the size or level of your business in Savannah.
What Is SEO?
SEO is one of the marketing disciplines that focus on increasing visibility on non-paid (organic) search engine result pages.
SEO encompasses both creative and technical elements that can improve rankings, increase the awareness in major search engines, and drive more website traffic. SEO involves many aspects from the keywords you implement on your website, to how other sites link to yours. At times, SEO just requires the website developer to structure the website in a manner that search engines will understand.
SEO involves more than building search-friendly websites. It involves making a more engaging website for users. By hiring Savannah SEO experts such as ourselves, you will use the right keyword phrases and terms that can generate more traffic to your website and make the site friendlier for search engines to read. Additionally, SEO experts will also build links and market the value of your website.
Why Your Business Needs SEO in Savannah GA
With the digital landscape being as competitive as ever, it is imperative that you optimize your Savannah SEO strategy as millions of users are looking for solutions and answers on search engines such as Google that your business may provide.
Regardless of the size of your business in Savannah Ga, you should be optimizing your website and digital presence for more exposure.
Here are some reasons why your business needs SEO in Savannah:
Organic Search is the Main Source of Website Traffic
About 51% of all website traffic comes from organic search. That means it is critical to ensure that your website gets the proper visibility online so that potential customers are aware of your business’s existence online. Currently, Google owns around 90% of the market share for search traffic on the internet which is why it is imperative that you optimize your website for search engines such as Google.
Build Trust and Credibility
The average traffic share generated by websites on the first page of a Google Search result is 91.5%, which means that users trust these websites. In fact, between 70% and 80% of users skip paid ads directly for the organic search results. By ranking high in organic search results, you are building that trust, credibility, and authority with users.
Establishment of authority helps a brand achieve more than any digital marketing strategy could. However, it is impossible to build credibility and trust overnight – as expected in real life. You will earn and build over time. To establish authority as a brand, you will need effort, patience, and commitment. Furthermore, you will have to offer quality services that allow customers to start trusting your brand.
SEO Influences User's Buying Behavior
Optimizing your SEO in Savannah can influence the behaviors of those users in your local area. Local searches drove 50% of mobile visitors to visit a store within one day. This means that ranking for local search terms has a direct correlation and impact with in-store traffic. We will discuss the ramifications of local search later on.
Our Savannah SEO Process
At Better Bistro Media
Comprehensive SEO Analysis of Your Web Site (Technical SEO)
The foundation of any SEO campaign is to ensure that the technical aspects of a website are running so that the major search engines can index and crawl your website, which is known as Technical SEO. Failure to do a proper Technical SEO analysis of your website can prevent you from achieving the rankings you deserve. Here are some of the elements we cover in our Technical SEO process at Better Bistro Media.
Web Design For SEO
As a business you want to have a responsive web design as it can affect user experience and conversions. Imagine a potential customer visiting a website of a local business and it was outdated and not conversion friendly. Not only would that potential customer leave that webpage, but they would more than likely leave with a negative impression of your business.
User experience is one of Google’s major ranking factors which is why you want to invest in your business’s web design. That is why we have put a team of experienced web developers who not only build custom WordPress theme websites that are nicely designed for user experience and built for conversions, but they are all SEO-friendly so that it can attain the proper visibility online.
Most businesses overlook website organization, because they are unaware how it affects user experience. You want users to be able to easily navigate internally and externally throughout your website and its pages or they will simply leave. At Better Bistro Media, we make sure that your website is organized in a manner that keeps user on your website.
404 Errors and Broken Links
404 Errors and broken links tell you that the content you have linked to or web page you are trying to visit is non-existent. We will help you identify all the 404 errors and broken links and because too many broken links on your website and 404 errors on pages with authority can affect user experience and the search engine rankings of your website.
The speed of your website is crucial for your Savannah SEO efforts. If a page fails to load properly, users will go to another website that loads in a manner that is acceptable. In fact, slow loading pages are likely to affect users buying behavior as 79% of web shoppers who have trouble with a web site’s performance will not return to that site again. We can optimize your website so that it is performing at its most optimal.
Mobile Optimized Website
For users to identify your webpages as relevant, you have to make your website mobile-friendly and responsive. A responsive website will provide the same experience to visitors regardless of the type of device they are using. Mobile optimized websites come with many benefits such as increased traffic. Statistics show that more than 50% of internet users spend most of their time searching and browsing on mobile devices. At Better Bistro Media, we can optimize your website so that it is responsive on mobile devices.
Review and Optimize Sitemap
Sitemaps allow search engine crawlers to identify the webpages of your website so that they can get indexed on search engines such as Google. We will not only review your current sitemap but we can create one on your website so that your website and its pages are indexed on Google.
By ensuring that your website is SSL secure, you are maintaining the integrity of the data that is stored on your website such as your customer’s personal information. SSL certificates not only maintains the integrity of data but it also protects against attacks and builds trust with users as 84% of users abandon a purchase if data was sent over an insecure connection. By working with us, we will make sure that your website is SSL secured.
Implementation of Google Tools
After building a solid foundation for your Savannah SEO campaigns through analyzing its technical performance, you should move into analyzing your competitors to see what they are doing to SEO-optimize their website.
Keyword Research On Your Competitors
We will analyze what keywords your competitors are targeting and which ones are effective, so that we can utilize them for your business and website. This ensures that you are not a step behind your competitors and also allows us to see unique ranking opportunities.
Our goal at Better Bistro Media is to make your website as topically relevant as possible. This includes analyzing your competitor’s website to see what type of content they are writing on their website to include their service pages and blog so that we can develop a content marketing strategy for your business. Generally, Google favors longer form content which is also what we analyze when it comes to your competitors so that we are writing longer and more engaging pieces for your business.
By analyzing the technical aspects of your competitor’s website we will be able to see opportunities that we may be able to capitalize on in terms of performance as well as see where you are lacking in performance compared to your competitors and what to optimize for your own website.
A website’s backlink profile is one of the biggest ranking factors on search engines such as Google. We will analyze your competitor’s backlink profile so that we can use those same opportunities for your business so that it appears more authoritative to search engines which will increase your rankings.
Local SEO In Savannah GA
Local SEO focuses on specific cities, towns, and states, to establish a viable medium for the messaging of a brand on a local level. Local search is becoming a fundamental part of the success of small and medium-sized businesses due to the growth of mobile traffic websites receive. In fact, 50% of people who conduct mobile searches for a local business will visit the store within one day. That is why it is important to optimize your SEO in Savannah as 97% of users searched online to find a local business.
Check Existing Listings for a NAP (Name, Address, Phone) Consistency
You want to ensure that your name, address, and phone number are consistent across the web, especially in regards to your local listings. The more consistent your NAP information is across the internet, the more credible and trustworthy search engines will see your business. Also, you don’t want your customers to come to a rude awakening if you changed locations without updating your address, talk about bad press. That is why we will make sure your business maintains consistency across the internet.
Adding Your Business To All The Relevant Local Listings and Directories To Increase Citations
To make your website more authoritative, build local awareness and relevancy we will add your business to relevant local listings. This can include adding your business to the local Chamber of Commerce so that not only you build creditability and authority for your website, but you also may generate supplement leads and networks from being listed on these type of local relevant listings. Also, if you are a roofing company you may want to be listed on directories such as Angie’s List to build relevancy and creditability.
Local Link Building
If you are operating a brick and mortar business in Savannah, you can achieve more success through local link building. Local link building is the process of getting more websites in your local area to link to yours. The links are a signal of trust to the search engines. We will help you identify opportunities to build local links from your local news outlets and non-profit organizations to create .org, .edu, and .gov authority links that also drives local awareness for your brand and business.
Optimizing Your Google My Business
By making sure your business information is consistent across the internet as well as adding your business to relevant listings, you are setting your business up for success when it comes to ranking on the local map pack. We will optimize your Google My Business by adding engaging photos and videos to your profile as well as completing as much information as possible such as displaying your latest discounts with a Google Post. By optimizing your GMB you are giving your business an opportunity to rank on Google’s map pack for local searches and convert traffic that is generated from ranking on the local map pack.
You want to make sure that your URL structure is readable because they appear on web browsers and search engine result pages. You should maintain descriptive and clean URLs that provide the users with a better understanding of the webpage without visiting the page. Clean URL structure implies good website structure and not only provides users, but search engines an easy indication of what a web page is about which can result in favorable rankings.
Heading tags are important as they separate content and allow search engines and users to identify particular areas of a webpage. There are six heading tags with the most important being the H1 tag which should be implemented on every page of your website. The subheadings should also have their header tags. We make sure that not only are you utilizing heading tags properly on website, but that they utilize a keyword you are targeting as well.
Title Tags and Meta Descriptions
We will ensure that your title tags and meta-descriptions are properly optimized with keywords so that your webpages rank more favorable for your target keyword, are the optimal length, and are compelling so that users will click on your result over your competitor’s.
Just like your title tag and meta-description, we will ensure that you are implementing keywords properly on your website that makes an impact on your Savannah SEO efforts, but also isn’t going to garner a Google Penalty because you stuffed your webpages with keywords which is frowned upon and will generate a penalty by Google.
Alt text describes the appearance and function of an image on a page. This ensures that search engines can identify what the images are on your webpages to enhance your SEO efforts. We will ensure that all images on your website have Alt text so that not only search engines can understand the content, but that your images may appear on Google searches as well.
Amazing website content has been the king of search engine optimization. When it comes to your website, there are two types of content:
- Static Pages – Static pages are generally webpages that do not change frequently. Examples of static pages would be your service, about, and contact pages. We will ensure that these pages not only represent your brand but are written in a clear and cohesive manner for your website visitors.
- Blog – By creating engaging and shareable website content, you will generate more natural backlinks to your website. At Better Bistro Media, we have a team of writers that can write engaging, shareable, and long-form content that not only ranks but will garner backlinks and awareness for your business.
As we explained earlier, site organization is important for user experience. To boost your on-page SEO efforts you want to optimize your external and internal links.
- External Links – External links are when you link out to another website from your website. By linking out to credible sources and websites such as Forbes, you are building creditability for your own website. We will assist in making sure that your external links are not linking to low quality, banned, and non-existent websites.
- Internal Links – Internal linking involves linking your webpages to other pages on your website. An example would be a blog post linking out to your homepage. Internal links allow search engines to identify and crawl other pages within your website and also allow website visitors to stay on your website longer which is an indicator to Google that your website is useful to users. Generally, you should include 2-4 internal links on every webpage for best SEO practices. We will ensure that your internal linking structure on your website allows for good user experience but also allows search engines to recognize and index webpages more frequently.
Off-Page SEO involves actions that take place outside of your website that affect your rankings within search engines. It involves improving your brand and business’s perception, trustworthiness, and authority to your consumer through the means of acquiring backlinks (references) and social activity like tweets and Facebook shares.
The focal point of Off-Page SEO is building backlinks. Backlinks are essentially when another website references or links to your website. The more backlinks you acquire the more authoritative and trustworthy you will be to search engines and users.
At Better Bistro Media we have an in-house process to acquire backlinks for your business in Savannah so that you enhance your rankings on search engines.
- Creating engaging content– We will create engaging content relevant to your business as engaging content is more shareable which can generate more natural backlinks to your blog or website. We will ensure that your content is fresh and updated so that it stands the test of time.
- E-mail out-reach to bloggers and influencers – Engaging content is only useful if it is shared and consumed by users. That is why we will outreach influencers and bloggers that we have developed relationships with so that your content gets the recognition it deserves.
- Guest Blog Posts in your niche industry – Numerous blogs that are relevant to your business accept guest posts from different authors. If you can develop quality and niche specific website content for other websites you will not only get a quality backlink, but you can generate traffic to your website from those posts as well. We can create the guest blog posts for your business and find opportunities to feature your business as a guest on other websites.
SEO-optimized social media
One of the major off-page SEO techniques is to generate buzz for your business on social media platforms. If your main goal is to make a successful business, website, and blog, you should optimize your social media networks to engage with as many individuals as possible. Your presence on the social media will facilitate the growth of your business and increase your backlinks in the process as well.
White Hat SEO vs Black Hat SEO
Make sure to do your due diligence when choosing an SEO agency. Black Hat SEO involves using technique and strategies that break Google’s guidelines and could get your website de-indexed from search engines which could have ramifications on your business’s online presence. These techniques focus on search engines and not the human element or audience. Marketers who use Black Hat SEO techniques are looking for quick returns on a website rather than its long term investment.
On the other hand, White Hat SEO involves using techniques and strategies that focus on the human audience while satisfying the search engines as well. Those who implement White Hat SEO techniques know the long-term investment websites and a business’s brand are online.
Below are the differences in techniques when it comes to Black Hat SEO and White SEO:
Why Choose Better Bistro Media as Your Savannah SEO Agency?
Better Bistro Media practices White Hat SEO techniques for its clients. We do things ethically because we know how important it is to think long-term when it comes to your business. We invest in your future which is why we are the premiere Georgia SEO Agency. We have not only gotten results for numerous clients throughout Georgia, but for our own agency as well.
Work with us today and FEED YOUR BUSINESS!